Deep Eddy Vodka Announces Partnership with the Professional Pickleball Association

The Austin, Texas-based spirit brand becomes the Official Vodka of the PPA Tour

SALT LAKE CITY, UT (August 1, 2023) – Deep Eddy Vodka, one of the fastest-growing American-made spirits brands, today announced a multi-year partnership with the Carvana Professional Pickleball Association to serve as the Official Vodka of the PPA Tour.

“Pickleball is not only getting attention today as the fastest growing sport in the U.S, but also because of its fun, approachable, serious, but not too serious positioning, and that is exactly what we care about when it comes to Deep Eddy Vodka. With a mission to bring people together for carefree, good times and bring the fun back to the vodka category, this alignment and partnership is perfect for us,” said Hannah Venhoff, Vice President, Deep Eddy Vodka. “We’re thrilled to partner with the PPA Tour and be a part of all the ways they are making memorable experiences for players and fans alike.” 

As part of the partnership, Deep Eddy will be a Platinum sponsor of the PPA Tour with branding featured extensively on Championship Court as pickleball’s brightest stars compete at some of the best venues in the country. Spectators can also sample Deep Eddy products by visiting a dedicated activation space for unique fan engagements and giveaways. Deep Eddy will host numerous on-site activations at tournaments as well, including the Good Time Lounge, Dink n Drink and After Dark Tournament Series. The Series will feature a variety of programming on tournament evenings, including Kings Court competitions, a round robin tournament, and clinics with PPA Tour pros. Further details of each activation will be announced at a later date.

Deep Eddy will also be a presenting sponsor of future PPA Tour events throughout the balance of this season and into the the next, and serve as Official Vodka of the 2023 Biofreeze USA Pickleball National Championships powered by Invited and the PPA Tour from Nov. 5-12 at Brookhaven Country Club in Dallas, TX.

“PPA Tour events are all about celebrating the growth and enjoyment of pickleball. This partnership is a match made in heaven, and we are excited to join forces with Deep Eddy Vodka to create unforgettable moments for players and fans alike,” said Connor Pardoe, CEO of the PPA Tour. “By partnering with Deep Eddy Vodka, we are taking the overall fan experience to new heights. Our goal is to create lasting memories for everyone who joins us to witness the magic of our tournaments.”

About Deep Eddy Vodka
Deep Eddy Vodka (70-80 proof), a premium spirits brand based in Austin, Texas, is one of the fastest growing premium spirits in the United States. An Established Growth Brand according to Beverage Information Group, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. Born in Austin. Deep Eddy Vodka is ten times distilled and handcrafted in small batches using only premium ingredients and real flavors. The company’s line of products include: Deep Eddy Original Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red Vodka, Deep Eddy Cranberry Vodka, Deep Eddy Lemon Vodka, Deep Eddy Peach Vodka, Deep Eddy Orange Vodka, Deep Eddy Lime Vodka, Deep Eddy Vodka Hard Seltzers, and Deep Eddy Vodka Tea Hard Seltzers. More information on the brand can be found at @DeepEddyVodka on Facebook, Twitter and Instagram, or at www.deepeddyvodka.com.

About Carvana PPA Tour
The Carvana PPA Tour is the professional tour of pickleball, organizing events and rankings for the top male and female pickleball players worldwide and awarding more than $5.5 million in annual prize money with equal play and pay. The Carvana PPA Tour is set to host 25 events in 2023 at world-class facilities like the Lindner Family Tennis Center in Cincinnati, Mission Hills Country Club in California, and the Darling Tennis Center and Mandalay Bay in Las Vegas. Inviting all to compete and “play where the pros play,” the Carvana PPA Tour offers amateur divisions of play for every level, unparalleled experiences for fans and spectators, gorgeous venues, pro player meet-and-greets, food/beverages, live entertainment, VIP upgrades, giveaways and games, shopping, vendors, and more. Founded in 2018 and based in Salt Lake City, the Carvana PPA Tour is owned and operated by parent corporation, Pickleball.com. For more information, go to www.ppatour.com and follow us on social: Twitter, Instagram, YouTube, Facebook, LinkedIn.