2026 Carvana PPA Tour Spring Season Produces Record-Breaking Growth Across All Key Business Areas
| May 19, 2026
The Carvana PPA Tour 2026 spring season recently culminated with the thrilling Toys “R” Us PPA Finals in San Clemente, Cali., and the tour’s 10-tournament January-May slate delivered big results across the board, proving the magnitude and staying power of professional pickleball in the pantheon of mainstream sports entities.
Each key business area produced all-time Carvana PPA Tour records and significant year-over-year growth (vs. the first 10 domestic PPA events of 2025):
Ticket Revenue
- Ticket revenue was up 58%, year-over-year
Viewership & Fan Engagement
- The No. 1 and 3 most-watched pro pickleball matches of all-time aired during the 2026 PPA Spring season
- 791,000 average viewers – Jan. 18, 2026, on CBS (PPA Carvana Masters)
- 570,000 average viewers – May 2, 2026, on CBS (PPA Atlanta)
- PBTV event coverage generated 23% year-over-year growth (total of 473 million minutes viewed)
- Carvana PPA Tour social media accounts have seen a 37% increase in new followers, along with +72% in impressions and +124% in social media engagement year-over-year
Additional Spring 2026 Highlights
- Apollo Sports Capital leads $225 million investment in Pickleball Inc., parent company of the PPA Tour
- 2026 SFIA annual report confirms pickleball as America’s fastest-growing sport for the 5th consecutive year; now the fourth-most played sport in the country (over 24 million players)
- 2025 marked PPA Tour international expansion into Asia and Australia, and 2026 has seen the introduction of additional tournaments in Italy and Canada
- PPA Athletes ranked in the Top 20 across all disciplines (Singles, Doubles, Mixed Doubles) represent 17 countries
